“Customized furniture” may become the industry's next growth point
Customization looks like the blue ocean market of furniture enterprises, but it is not easy to make customization stronger and better. The key to furniture customization is the use of space. Furniture customization is a one-to-one service for only one owner.From the perspective of customization process and key points, designers play a decisive role and are the soul of customization.
Now 70s, 80s, it is just need owner not only, still be the core client that lives in building materials.This consumer group personality is distinct, independent consciousness is strong, have special requirement that occupy the home. They no longer need a look sofa, wardrobe, ambry, desk, have individual character on the function use of household however, exterior design and style reflect. Custom furniture has become the main way to stay at home. At this moment, custom-made furniture becomes the young person that pays attention to life quality, reflect individual character love. From common chest, ambry single category customization, again arrive the integral household customization of the sitting room to bedroom again arrive kitchen.The custom furniture market, too, is booming.
The change of house type makes furniture business go with the trend
Sichuan furniture enterprises have a congenital advantage in opening up custom market. Because of sichuan enterprises understand the mainland market, brand awareness is high, its product line rich, franchisees, dealers, terminal marketing firm, to capture the increasing personalized furniture customization of customer requirements. At the same time, real estate, as an upstream industrial chain, has also begun to delineate the consumption target in the newly needed group. In particular, we need custom furniture.
Located in the east of chengdu sunshine 100 meters center project launched a 3.6 - meter - high apartment.This is different from the public housing 2.8m storey height, the space is higher and more open, home decoration design and furniture will involve professional customization.The change of house type also urges furniture enterprise to follow the trend, seize the opportunity of upstream market, satisfy customer demand. According to understand, southern household is aimed at this door model design integral household is customized technically. Such cases are too much. The industry insiders predicted that "Custom furniture" may become the furniture industry's next growth point.Along with the increase of market demand, Sichuan furniture enterprises are also involved in the customization market, and even planning large-scale business development plans.
Designers become the soul of customization
Customization looks like the blue ocean market of furniture enterprises, but it is not easy to make customization stronger and better. The key to furniture customization is the use of space.Zhang Youxin, head of the south home customization department, told the reporter that furniture customization is to provide one-to-one services, only suitable for one owner. The production of furniture products such as sofa, wardrobe and bookcase are designed according to the needs of the owner. From the perspective of customization process and key points, designers play a decisive role and are the soul of customization. “The production personnel of furniture customization cannot arrive at the scene, the size and style of the scene are controlled by the designer. If the designer makes any mistake, the later work will not be able to make up for it unless rework is done.” To accurately calculate costs and save costs, custom designers are the core of the whole customization.
Prepare a complete production line
Industry insiders revealed that sichuan furniture enterprises have seen the potential market for customized furniture. In terms of the strength of Sichuan furniture enterprises, apart from the board furniture and soft sofa, it is more likely to involve kitchen, living room and other types of home customization. “ The easiest and most difficult thing for sichuan furniture is to develop a professional production line to produce customized furniture”, People involved said. It is understood that it is easy for enterprises to open up a customized furniture production line for cost accounting. However, it is difficult to require the production line to reach tens or even hundreds of millions of products. And the manpower and material resources equipped around the customized special line mean to occupy the production resources of finished furniture. “Sichuan furniture enterprises rely on the development of dealers to occupy the market, enterprises are busy to dealers wholesale finished products, but also to provide customized furniture for individual consumers, high production and configuration requirements.” If the production of finished furniture is busy, the factory will take care of the dealers, which may delay the delivery of customized furniture and affect the corporate reputation.On the contrary, if an enterprise sets up a professional production line to make customized furniture, it will have higher requirements for the existing market development and marketing. If it cannot reach certain output value, the enterprise will lose money.
After - sales installation must be taken seriously
From design and production to installation and use, customized furniture has higher requirements for on-site installation workers.It is understood that the industry final furniture and custom furniture installation fee standards are different.The finished furniture installation is based on the value of the furniture, while the customized furniture is based on the installation area.In terms of the installation process, the installation of finished furniture is relatively simple, while customized furniture is not. If the installation master is not serious and the installation is completed within a short period of time, it is likely to be handled carelessly and pay no attention to the installation details, which will definitely affect the later use.
