How Winsun print 3D printing villa that shook up the world? —— How the miracle creates? Keep on dreaming, persistent innovation and never give up!

One week printing and installation of a Su - style villa; A six-story building can only be completed in half a month! If it wasn't for your own eyes, who would have believed it was the world's first integrated 3D printing of "1,100 square metres of hardcover"? Who can believe that this is the world's first 3D-printed, 15-metre-high residential building (floor 1 underground, floor 5 above the ground). The world's tallest 3D building is completed in China. And these materials are made from the city's construction waste. One of the most unimaginable is that it can transform sand into a house and successfully develop a 3D desert printer, which printed the desert to gold. 

The change and innovation of each element is the innovation of business model 

Winsun has established 14 years. The company's strategic positioning in the previous 12 years is to use the unique material technology and 3D printing technology to become the "supplier of building materials". There is good material and technology, but can not sell good price, also can not make the market influence. Because competitors are suppliers of various building materials. The building materials themselves are very cheap and there are many suppliers. This kind of competition pattern, decided "Winsun" survival extremely difficult. The company has faced three operational difficulties, even close to bankruptcy or several attempts to be acquired.

In 2014, it reorganized the company's strategy and business model and positioned the business model as a "supplier of 3D printing technology and a supplier of 3D printing architecture", making “Winsun” a high-tech and high-end product supplier from a material supplier. It is such a gorgeous turn, two years later today, the valuation of "Yingchuang" has reached 10 billion, which has become a flag in 3D printing architecture field and first innovative company in the world. It is this change that attracts much attention and market opportunities. 

Professor Zhong, from Fudan University, introduced at his class “ business model driven —— acquire continuous competitive advantage”:

“Listen to your words, better than reading ten years of books”. These explanations of Mr. Ning have enriched the imagination of the entrepreneurs and the great changes brought about by the transformation of the business model. The change and innovation of each factor is the innovation of business model, which can drive the enterprise to obtain the sustainable competitive advantage.

Persistent innovation and never give up

Chairman Ma Heyi's passionate speech

How did the first miracle of 3D printing in the world's construction industry be created? What are the other factors besides decisive and effective business model innovation?

Ma Yihe, president of Yingchuang Building Technique ( Shanghai ) Co.,Ltd unveiled this secret though 30 min speech.

“ Successful entrepreneurs are basically paranoid, even mistaken for lunatics. This is because starting a business is like going through purgatory, and the process is very painful, very difficult. The company was founded 14 years ago, three times on the verge of failure. My families have been ripped apart. Everyone looked at me in a strange way and thought I was crazy. No one believe in what I am talking about.” It is hard to believe but for Pro.Zhong disclosed in the morning. 

“When the third time is difficult, some people are willing to bid $2.5 billion to buy the company.” I have shaken for a long time. 2.5 billion is enough wealth and enough for three generations. I'm sure many of you will sell your business. "Calm down and talk to myself. I know I don't want the money. What I want is to realize my dream. 14 years of persistence, I want to continue!” “Over the past 14 years, I have traveled to more than 60 countries and visited numerous schools and research institutes and attended many exhibitions, in order to make breakthrough on material and 3D printing technology. I keep doing research and development myself.” President Ma said excited. 

This is the answer to the secret:

How did miracles happen? Stick to your dream, persist in innovation, never give up!